United States 
At the beginning of the 20th century, fur fashion was steadily developing with fur prices going up. At the same time designers’ imagination was also expanding when designing and experimenting with new, interesting models. Fur coats were typically sown of ermine or otter. At that time short fur coats and fur cuffs came into fashion. Using animal heads and tails as outfit accessories was highly fashionable as well.
Women skirts were getting shorter and fur cloaks were getting longer.
It is worthy to mention that the new century witnessed the issue of first fur magazines and catalogues.
Persian lamb fur coats became trendy at that time. Fur coats acquired geometric shapes and they were trimmed with large, originally looking buttons.
Fur fashion was gaining ground so intensely that even little daughters of affluent parents would become designers’ customers, wearing largely fur hats and hand cuffs. At that time the fashion of fur hats gained in such popularity as never before.
